President
Takuro Hirabayashi

I travel all over the world collecting information about cars.

When I started the business, Auto frontier not only dealt with Subaru cars but also many other types of cars. But one day, a customer said to me, "I am totally exhausted looking for Legacies at many shops. I wish I could find them all in one place." From this day on I decided to specialize in Legacies.

At first, I was puzzled with the unique horizontally-opposed engines with one pair of cylinders. But I humbled myself and started to learn from other staff members and shop attendants about the car. Moreover, I studied myself and listened to many customer complaints to become an expert regarding Legacy cars.

We managed to get our shops ready to specialize in Subaru cars seven years later. Our sales improved annually. However, as we were selling cars, I realized that we were selling items that destroyed the earth also. So I decided that we should open a used parts shop to promote recycling. We were grateful to hear comments such as "I was waiting for such a shop" from many customers.

Customer feedback is always important to truly successful companies.
Auto Frontier evolves.